Jim Jefcoate joined IPL from Del Monte in 2005. IPL joined the Walmart Family as a subsidiary of Asda in 2009 and it now procures all of Asda’s Produce along with other products such as cooked meats, bacon, wine, nuts and dried fruit and flowers. Jim joined the GlobalGAP board in 2010 and became the Vice-Chairman in 2013. Having spent 18 years in retail and 10 years in the supply base he is able to understand the ever rising expectations of customers, and the demands that the media and regulators place on supermarkets. He is also acutely aware of how this translates into pressure further upstream in the supply base. Along with his current role as Senior Director for Upstreaming Jim is responsible for the Sustainability Programme in IPL which is targeted at providing access for smallholders mainly in Africa to Asda and Walmart’s shelves.