Andy Beadle


Crop Protection: Sustainability Strategy

Panelist at the Plenary Session THE METRICS OF IMPROVEMENT
Wednesday, 28 September, 1:30 – 2:30 p.m.

Andy has worked in the Agriculture industry all of his working life (over 25 years) mainly in the plant biotechnology field and latterly in Sustainability for BASF Crop Protection. For the last 3 years he developed and implemented the sustainability strategy. He is a firm believer that sustainability, once embedded, is a significant business driver, for all parts of the value chain (farmers, processors, traders, retail/consumer and input providers).

On farm metrics are key if we are to fully appreciate and derive value from the contribution that sustainable farming practices make to society.