‘A kite rises highest when it flies against the wind!’
Adjiedj Bakas (1963) is a highly acclaimed trendwatcher, author and speaker with roots in India, Latin-America and Europe. He researches financial, social, cultural, economic, technological, and spiritual trends, and interprets these for an array of clients. Bakas is a much sought-after speaker for conferences, strategy sessions and other business gatherings. He is captivating, stimulating, visionary, humorous, inspirational, challenging, and accessible. He is provocative but always positive, even in these times of economic decline, hence a favourite phrase is: ‘A kite rises highest when it flies against the wind.’ Bakas is owner of Trend Office Bakas, based in Amsterdam.
He delivers inspiring and engaging lectures about 200 times annually for clients including Samsung, Apple, Credit Suisse, Philips, Air France KLM, DSM, Google, Microsoft, Shell, JPMorgan, ING Bank, Nike, Aegon, Canara-Robeco, Rabobank, ABN AMRO Bank, PWC, KPMG, Deloitte, E&Y and BMW. He was voted ‘Trendwatcher of the Year 2009’ and ‘Immigrant Entrepreneur of the Year 2008’ in The Netherlands. Dutch magazine ‘Management Team’ placed him in their list of the 25 most creative Dutch people, magazine ‘Sprout’ has described him as one of the 50 most influential Dutch people under 50 years of age, the Dutch Marketers’ Association NIMA elected him the most influential trendwatcher in the country, and he was voted one of the 30 most influential people in the Dutch financial industry by magazine ‘Fonds.nl’. His books about the future have been published in countries ranging from Brazil and China to Norway and Germany and have sold more than 600,000 copies worldwide.