Guido Siebenmorgen works since 2014 as a senior adviser for sustainability at the REWE-Group. Since the year 2000 Guido Siebenmorgen has been responsible for the purchase department of meat, sausage, bread, fruit and vegetable for the REWE- Group in Germany. Since the year 1999 he was responsible for the production factory’s within Germany. Guido Siebenmorgen started to work for the REWE-Group in 1985. After he studied food technology the trained butcher started his career as a production manager in London and Redditch within the meat industry.